When a new sales opportunity comes in, who should receive it?

Round robin is a Pluga feature that automatically routes new opportunities among the sellers registered in your CRM.

[1] fb-pipedrive-slack

Distribute opportunities intelligently

Pluga’s Round robin was built to streamline how new opportunities are routed and handled and to put an end to internal disputes.

With it, you guarantee:

Automated process

A 100% automated workflow for distributing new opportunities.

Right seller

Leads with specific characteristics routed to specialized reps.

Fair distribution

All team members receive leads in a balanced, equitable way.

How Round Robin works

Imagine you’re creating an automation like this:

“When a new lead arrives from Facebook Lead Ads, create a deal in the CRM.”.

You’ll see an option to choose how opportunities will be distributed among sellers. There, you can pick from three assignment modes:

Among all sellers

Pluga distributes leads randomly among all sellers registered in your CRM.

💡  Ideal for generalist sales teams that want equal lead distribution.

[BLOG - ENG] among all salespeople

Among selected sellers

Pluga distributes leads only among the sellers you select inside the automation.

💡  Perfect for routing leads from a specific campaign to reps trained for that particular offer.

To a single seller

Pluga always assigns all leads from that automation to the same seller.

💡Ideal for highly specialized or dedicated sales handling.

single salesperson (1)

Combine with other Pluga features

Round robin becomes even more powerful when paired with other Pluga features:


Conditional Filters
Set extra rules, like “only send leads with a budget above $500″.


Pluga Formatter
Adjust text, remove characters, fix numbers, or format dates before sending leads to the CRM.


Multi-action
After assigning the lead, update spreadsheets, send team notifications, record metrics, and more.

Practical example

Let’s say your company generates dozens of leads per day through forms, WhatsApp, and landing pages.

With Pluga’s Round robin, the process works like this:

1️⃣ The lead arrives from the source, such as Typeform, Facebook Lead Ads, or HubSpot Forms.

2️⃣Pluga assigns the seller based on the selected distribution mode.

3️⃣The lead is automatically created in the CRM, already with the correct owner assigned.

[BLOG - ENG] among specific salespeople 2

Result: less noise, more speed, and faster lead response times.

Why use Round Robin:

✅ Balanced distribution: no one gets overloaded or forgotten.
✅ Speed: every lead is assigned automatically, without spreadsheet updates or manual CRM management.
✅ Personalization: send opportunities to the right specialists.
✅ Scalability: the more leads you generate, the more this feature boosts your sales rhythm.

In short, with Pluga’s Round Robin, your sales team stays focused on what actually matters: selling.

Frequently Asked Questions:

What is Pluga’s Round robin?

Round robin is a feature that automatically distributes new leads among sellers registered in your CRM. It eliminates manual assignment, ensures fair distribution, and allows you to customize who receives each type of opportunity.

How does automatic lead distribution work in Pluga?

When a lead arrives from any integrated source, such as a form or an ad, Pluga assigns it according to the selected mode: among all sellers, among specific sellers, or always to the same seller. The lead is then created in the CRM with the assigned owner.

When should I use each type of Round robin?

Assigning among all sellers is ideal for generalist teams. Assigning among selected sellers works well for specific campaigns or offers. Assigning to a single seller is best for highly specialized or dedicated handling.

Which Pluga features can be combined with Round robin?

You can combine Round robin with Conditional Filters, using rules such as minimum budget, company size, or city. It also works with Pluga Formatter, which standardizes data before sending it to the CRM, and with Multi-action, allowing the same automation to update spreadsheets, send alerts, and more. This creates complete, fully automated workflows.